The 2025 Black Friday sales are just around the corner. During the last weekend of November, physical and online retailers drop prices across thousands of products from home appliances to consumer tech, clothing, online services, and more. As well as the now-familiar scenes of chaotic queues and shoppers fighting over cut-price TVs in department stores, Black Friday weekend sees online shopping traffic spike across the world. For holiday gift shoppers, this weekend is the last opportunity to secure discounted presents before the Christmas rush. For those who don’t celebrate Christmas or Hannukah, it’s still the last sales event before prices rise again over December.
When is Black Friday 2025?
The Black Friday Sales tradition started in the US and falls on the day after Thanksgiving. As Thanksgiving is celebrated on the last Thursday of November, Black Friday 2025 will be on the 28th of November. While the day itself is traditionally the busiest shopping day of the year in the US, an increasingly globalized market has made Black Friday a worldwide fixture.
How Long Will the Black Friday 2025 Sales Last?
As it’s not an official event, there’s no defined endpoint for Black Friday – it depends on the seller. Confusingly, Black Friday sales usually last for three or four days. They typically start on Friday morning and end at midnight the following Monday, known as ‘Cyber Monday’. Black Friday deals usually extend over this period, while some sellers release further discounts on Cyber Monday. Vendors will often continue the sales and undercut their competition for as long as the demand allows them to - Cyber Week sales, lasting a full week after Black Friday, are not uncommon.
In recent years, companies have also begun to launch their sales earlier and earlier - ‘Black Friday’ deals now often start days or weeks before Thanksgiving. While the core of the activity is centered on the last weekend of November, Black Friday discounts can occupy a nebulous period on either side of the weekend.
Are Black Friday and Cyber Monday sales the same thing?
Cyber Monday’s endearingly 2000s name stems from its origins in the early days of internet shopping. Back then, retailers would announce new deals online after the Black Friday dust had settled, encouraging shoppers to enter the still-emergent world of online retail. Today, any difference between the two events has effectively disappeared, and physical and digital stores run similar deals over the weekend.
Online-only services like the PlayStation Store, the App Store or the Google Play Store will use the weekend to either carry their deals over from Black Friday or announce new discounts. Today, Cyber Monday denotes the end of the November sales period and the last day of the Black Friday Shopping window. Some companies will even extend their sales past this date in an effort to entice stragglers or stand out from their competitors.
Who Will Have Sales on Black Friday 2025?
Since starting out as a US department store tradition in the 1980s, the international appetite for bargain hunting and holiday-season consumerism has expanded Black Friday worldwide. While Thanksgiving will always be a US-specific tradition, its commercial successor has swiftly grown into a worldwide phenomenon, spurred on by international supply chains and the desire to purchase cheap electronics. A last-chance sale for Christmas shoppers and a chance to clear old stock before the holiday rush for vendors, Black Friday is popular with both customers and retailers. The event isn’t trademarked, or particular to one industry or company - it’s more of a late-stage capitalist folk tradition, involving everyone from independent corner shops to Amazon.
Will there be Apple Black Friday Deals in 2025?
This Black Friday Weekend, Apple hasn't yet announced any specific deals or sales.
Many third-party retailers like John Lewis or Best Buy will also use the weekend to announce their Apple Black Friday deals, often at year-low prices.
Black Friday 2025 is one of the best opportunities to purchase Apple Products at lower prices.
The best places to find Black Friday 2025 Apple Deals in the USA
The best places to find Black Friday 2025 Apple Deals in the UK
The best places to find Black Friday 2025 Apple Deals in Germany
Where to Find the Best Apple Deals on Black Friday 2025
Keep an eye out for scoring an Apple Watch Series 10 or Ultra 2 this year. In September, Apple released the much-anticipated Apple Watch Series 11 and Ultra 3 – meaning retailers are scrambling to clear their stocks of the predecessor Series 10 and Ultra 2 models.
The ubiquity of Black Friday often compels brands and retailers to discount their products to match their competitors. This means even high-value and routinely in-demand products like Apple devices can be found at discounted prices.
Black Friday 2025 Apple Products to watch out for
Apple’s latest product launch in September 2025 unveiled several new products, including the next generation of iPhone: the iPhone 17, the 17 Pro & Pro Max, and the all-new iPhone Air. The event also saw the release of Apple Watch Series 11, Ultra 3, and SE 3, as well as new AirPods Pro. This means their respective predecessors, the iPhone 16 generation, Apple Watch Series 10, Ultra 2, and SE 2, will be up for grabs at rock-bottom prices this Black Friday weekend. As these models have been discontinued by Apple, retailers will be racing to shift their stock before the holidays. For those who aren’t too concerned with having the very latest iPhone, Apple Watch, or AirPods model, Black Friday 2025 could be the ideal opportunity to find a new device for an all-time low price.
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